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An Interview With Think Inside The Box Owners (3)

….continued from part one and part two Part three of the interview I conducted with both of them: How do you promote or market your product? Erin and Julie: Ads in scrapbooking and craft magazines, online newsletters, consumer shows, trade shows, and most importantly, word of mouth. Our customers are our best marketing tool. What are some of the funny things that have happened since you launched? Our first letter that we sent to a magazine editor – we agonized over EVERY single word, editing and re-editing for at least 12 hours! Chances are, this 2-page masterpiece wasn’t even read! … Continue reading →

An Interview With Think Inside The Box Owners (2)

….continued from part one The interview I conducted with both of them: I love the concept behind the name of your company. I think that it is perfect for a scrapbooking company. Can you tell us how you came up with the cute name “Think Inside The Box”? Erin: We spent endless hours on our company name…In the end Julie came up with the slogan “think inside the box”. Instead of using it as a slogan, we chose to make it our official company name…and we have trademark approval from the National Trademark Office! How do you gain inspiration for … Continue reading →

An Interview with Think Inside The Box Owners (1)

Recently, I had the pleasure of interviewing Erin and Julie from Think Inside the Box, the creators of the wonderful, amazing stadium organizer. I absolutely love mine, and was both eager and curious to learn how they came up with the idea and how they got involved in their business opportunity. Here is the interview I conducted with both of them: How did you get started in the scrapbooking industry? Erin: We were frustrated with the lack of organization and storage products for our vast sticker collections and our tools. We wanted to create a multi-functional box that would be … Continue reading →